Adding value through design
Design is the primary route to adding value,because without design aswell as gaining the necessary
planning consent, the whole process stalls and nothing else is possible.
Redrow has become recognised for designing robust quality solutions throughout
the whole of the UK. Our professional approach, which is appreciated by local
planning authorities and committees, can often lead to quicker consent times,
which is why we are the preferred developer for many landowners. Our ability to
increase land efficiency maximises our chances of securing the land and revenue
return. The urban design process means we can often achieve shorter build times
whilst still create a more desirable product and improved environment.
This philosophy of ‘design quality’ has helped us to differentiate our product and
enhance our reputation in an over-crowded market place; our own market research
tells us this, as do our customer surveys.
Successful urban design is about creating a vision for an area and then deploying
the necessary skills and resources to realise that vision.